Your sell sheet is the equivalent of your book’s resume, and it can be a very powerful and profitable marketing tool. The whole purpose behind creating it is to tell the world about your book, so it must make an impressive impact. Get the word out as fast and as widely as possible, and before you know it, the sales will start coming in. These five ways are the preeminent places you must start with to get your sell sheet into the right hands.
1. Media Kit
A media kit, often referred to as a press kit, is a set of promotional materials that is distributed to the media for promotional purposes. A sell sheet is an integral part of this media kit. Each and every book that you publish needs to have its own media kit. This kit needs to be very well prepared and complete, and viewable as a PDF. You can typically have one basic media kit for all of your books, with an individualized sheet for each book.
Your media kit must be accessible from your website as a downloadable PDF. Also include a PDF of the sell sheet for each book that you publish, directly on the webpage for each book. Doing this will allow everyone to be able to easily and quickly find it and view it.
3. Email Marketing
Email marketing is amazingly cheap, quick, and easy to implement. One of the best things about email is that it is trackable. This data can be used to analyze open rates, clicked links, and conversion details. All of this data can help you fine-tune your email content and message. Use email to stay in touch, and share your sheet, with all of your leads, and current customers. Email bookstore managers, library book-buyers, book reviewers, and print and online media about your new publication.
4. Direct Mail Marketing
Direct mail will get your sheet directly into the hands of potential book buyers. The very buyers that might not have been able to find you or your book in today’s crowded book market in the first place. It is also your chance to lead them to your website, where you must provide more marketing material for your book, and also wow them with information about you. Bookstore and library email addresses can easily be found online.
Whenever you attend a conference, trade-show, give a class, or presentation, use the sheet as a back-of-the-room hand-out. If you have an office that clients visit, leave the sell sheet at the receptionist’s desk where it can easily be seen.
If you stick to these five profitable ways to use your sell sheet, you will make a great impression and increase your chances of selling more books, and bring in new customers.