Praxiserprobte Strategien und Techniken für Makler
Dieses Buch hilft Immobilienmaklern, sich auf die neuen Anforderungen des Marktes einzustellen. Neben Sachkunde und Verhandlungsstärke vermittelt die erfahrene Trainerin Evelyn Nicole Lefèvre-Sandt, wie sich Makler mit individuellen Dienstleistungen rund um die Immobilie Alleinstellungsmerkmale für ihr Geschäft erarbeiten können – wichtige Grundsteine für nachhaltigen Erfolg.
One of the best ways to generate mortgage leads is through working with home sellers
who are going it alone as For Sale By Owner or FSBO.
The key to FSBO marketing is creating partnerships with home sellers. Since almost
every buyer needs a mortgage, you provide a necessary service that will enable
a seller’s home to be sold. Real estate agents traditionally refer buyers to loan
officers during the home-selling process, but with FSBOs, there is no agent. That
means the seller assumes the role of referring buyers to loan officers and that’s
where you come in.
Most sellers are not very familiar with the process of selling real estate and won’t know that they should require interested buyers to be pre-qualified prior to accepting an offer. Helping sellers understand that you can save them oodles of time by pre-qualifying their potential buyers is a literal gold mine. You could also prepare a flyer on a variety of loan types and payments for a mortgage on that seller’s home. FSBOs want to sell their home and, therefore, they will give your business card to everyone that comes through. That means fresh mortgage leads for you, whether for this property or another one.
The most effective way to secure relationships with for-sale-by-owner sellers
is to offer more than pre-qualification services. FSBOs need marketing help like
a free ad on a for-sale-by-owner website and promotion to buyer lists. They also
need sample contracts and disclosures, industry contacts like title companies
and appraisers, yard signs, and even home flyers. These items can be bundled together
into a „for-sale-by-owner kit,“ which can be offered to sellers in exchange
for the opportunity to pre-qualify all buyers showing interest in the home.
You can use a variety of sources to locate FSBOs in your area, including:
- Local Newspapers
- Yard Signs
- Paid service that scours websites and newspapers every day
Some of the popular methods of contacting FSBO sellers are:
- Direct Mail
- Door Hangers
- Web Links
Most FSBO sellers will be very enthusiastic about the services you can offer them and will gladly refer buyers to you. Additionally, the sellers themselves will most likely need a loan to purchase their next home, and, having established a professional relationship of trust with them, you put yourself in a great position to provide that loan. That’s another mortgage lead.
Wie man Menschen in Immobilien verliebt – Ein Praxishandbuch für Verkäufer von Immobilien
Was haben Mode, Autos, Einrichtung und Immobilien gemeinsam? Beim Kauf spielen Emotionen eine wichtige Rolle!
Kein Mensch verkauft seinen Gebrauchtwagen ungewaschen und voll mit persönlichen Dingen und eventuell noch mit dem Altpapier der letzten Wochen im Kofferraum. Auch Kekskrümel und Hundehaare werden entfernt und sogar noch Ledergeruch aufgesprüht. Jeder Autoverkäufer weiß, dass sein Auto dann bessere Chancen auf dem Gebrauchtwagenmarkt hat, wenn es möglichste neuwertig aussieht. Warum das so ist? Der Käufer eines Gebrauchtwagens erwirbt ein für ihn neues Auto und es sollte deshalb möglichst auch diesen Eindruck machen. Schließlich will er auch auf dieses Auto stolz sein – obwohl es „nur“ ein gebrauchtes ist.
Kein Einrichtungs- bzw. Möbelhaus scheut die Mühe, Musterzimmer zu gestalten und die Kunden damit zu inspirieren. Ansprechend und gekonnt dekorierte Schaufenster wecken Sehnsüchte nach geschmackvollem Wohnen oder gutem Aussehen. Keiner fühlt sich übrigens getäuscht, wenn alle Schaufensterpuppen Größe 34 tragen. Ist ja auch klar, dass man mit Größe 40 anders aussieht, aber darum geht es gar nicht. Wir wollen halt einfach verführt werden.
Sollte das nicht beim Produkt „Immobilie“ genauso sein? Wieso müssen Immobiliensuchende – im Fall von unbewohnten Immobilien – kahle, unrenovierte und schlecht beleuchtete Räume oder im Fall von noch bewohnten Immobilien – mit Schuhen zugestellte Flure, hochgeklappte Toiletten-Deckel, ungemachte Betten und die „persönlichen Vorlieben“ der Vorbesitzer in Kauf nehmen? Dafür gibt es doch wirklich keinen Grund, denn die in solchen Fällen erforderliche „Fantasie“ haben die wenigsten Kaufinteressenten – und werden nicht zu Käufern.
Vor dem Hintergrund, welcher Aufwand in anderen Lebensbereichen betrieben wird, um Konsumenten in Kauf-Stimmung zu bringen für den Kauf, treten die Autorinnen als…
Introducing yourself in person is pretty easy. You make eye contact, smile, and shake hands. You tell the other person your name, and he tells you his name. Pretty easy, right? But what if you need to introduce yourself and you can’t see the other person? One way you can tackle this problem is by writing a marketing letter.
Whether you are new to real estate or just new to the area, you’ll want to send out some letters and let everyone know you are in the area and ready to sell. You can also use marketing letters to entice people who had listings expire to relist with you.
You can trick people into opening your letter and not just tossing it straight into the recycling bin by using a key word. „Free“. As a late-night ad used to say, „Free is a very good price.“ So let everyone know you have something free inside. It might be a fridge magnet, or a set of free energy-saving tips, or a pocket calendar.
Now that you have their attention, you need to give your reader an introduction to you. Tell her who you are, and why you are the home expert she should trust. Give some tips or useful information in your letter that will be of use to your reader. Perhaps this might be a fall-cleanup checklist or winter weatherization tips. If you are targeting an up and coming area, you might want to give a list of local merchants for people to get started frequenting.
If you get completely stuck and have the worst case of writer’s block, you can download free templates from the internet. They can be introduction letters, prospecting letters, expired listings letters, or new agent letters, just to name a few. These are useful to help you get started and trigger a thought trail. They’re also good if writing is not your strong suit, but you are great at the verbal deal. (Some of these sites offer templates to help you with your listings, too.)
Keep the letter simple. Overcomplicated or technical newsletters will just confuse your readers and make them toss it. That also means your name is not the one they will tuck in their dream home folder for when the time comes to buy.
It might seem obvious, but be sure you use a good spell checking program and a grammar checker if you are not strong in either. It only damages your reputation if you have errors that can be easily fixed by these programs.
Last, close with a call to action. It could be asking the reader to visit your website for more information or to subscribe to your newsletter or podcast. It might be a link to your Facebook page on which you have a coupon to a local merchant. Or you may have some DIY tips on your YouTube channel. Whatever it is, you want it to be a good reason to follow up, something that will be worth your reader’s time. And time these days is more valuable than ever.
What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder. Spier’s journey is similar to the thousands that flock to Wall Street every year with their shiny new diplomas, aiming to be King of Wall Street. Yet what Guy realized just in the nick of time was that the King really lived 1,500 miles away in Omaha, Nebraska. Spier determinedly set out to create a new career in his own way. Along the way he learned some powerful lessons which include: why the right mentors and partners are critical to long term success on Wall Street; why a topnotch education can sometimes get in the way of your success; that real learning doesn’t begin until you are on your own; and how the best lessons from Warren Buffett have less to do with investing and more to do with being true to yourself.Spier also reveals some of his own winning investment strategies, detailing deals that were winners but also what he learned from deals that went south. Part memoir, part Wall Street advice, and part how-to, Guy Spier takes readers on a ride through Wall Street but more importantly provides those that want to take a different path with the insight, guidance, and inspiration they need to carve out their own definition of success.
Verkaufen heißt verkaufen – So kommen Sie zum Abschluss
Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um den Aufbau einer langfristigen Beziehung zum Kunden. Wie dies gelingt, zeigt der Autor anhand der acht Stufen einer erfolgreichen Kundenakquise: vom telefonischen Erstkontakt über das Erstgespräch und den Verkaufsabschluss bis hin zum After-Sales-Service. Ob als kurzweiliges Intensivtraining, informatives Nachschlagewerk oder Inspirationsquelle für kreatives Verkaufen – das Buch bietet Know-how für alle, die beim Verkaufen den optimalen Abschluss suchen.
Neu in der 5. Auflage: Social Media und After Sales – wie Top-Verkäufer Kunden noch mehr begeistern.
„Limbeck … überzeugt mit einem exzellenten Aufbau und vielen Lesehilfen und überrascht mit konkreten Tipps für Kaltakquise, Kundenbesuche und Preisverhandlungen.“
Financial Times Deutschland
„Limbeck verkauft. Er kann nicht anders. Es ist die Rolle seines Lebens.“
„Ob für ‚alte Hasen‘ oder Newcomer, für jede Menge Aha-Erlebnisse ist gesorgt. Uneingeschränkt lesenswert.“
Cash. Das Kapitalanlage-Magazin
„Er schreibt nicht nur über Verkaufen. Er redet nicht nur über Verkaufen. Er lebt Verkaufen.“
Choosing to list a home independently rather than using a realtor can save thousands of dollars. However, failure to properly advertise a home that is listed as „For Sale by Owner,“ or FSBO, can cause the home to remain on the market and not sell. FSBO homes are actively competing with homes listed by real estate agents who spend a great deal of money and time actively marketing their more popular listings. As a result these listings are prominently displayed and highly visible to potential buyers. FSBO homes can be effectively sold when effectively advertised and displayed.
Since many sellers choosing to list their home FSBO have little to no advertising experience, many websites have been created to guide homeowners through the „For Sale by Owner“ process. These sites do cost money, however the expense is generally thousands less than a seller would pay to list their home through an agent.
When selecting an FSBO site it is important to carefully evaluate several important factors to insure that the money spent will actually help to sell the home. While choosing to list a home FSBO can save thousands of dollars, the money will only be saved if the home sells. Therefore, it is important to wisely consider and select the best FSBO site for your needs, even if this means spending a little more.
There are many websites available to help owners showcase their „For Sale by Owner“ homes. Some are well known and highly trafficked, other companies offer much less exposure due to the fact that they are not well-known or popular sites. Selling a home is simple mathematics. When more potential buyers see a listing, more will visit for a showing. More showings will result in the possibility of more offers. Offers lead to the eventual selling of the home. It makes sense then that having many people view the home listing is critical to eventually selling the home. Choosing a well-known company with a popular site is very important.
MLS Listing Number
Obtaining an MLS listing number will insure that your home will be accessible to potential buyers and real estate agents as they perform searches. Failure to obtain an MLS listing number will result in much less visibility for your home. While an MLS number can be obtained on your own, it is wise to remember that the best FSBO sites generally include them in all of their packages. Before selecting an FSBO service, be sure that they will be able to provide this critical home selling tool.
Many FSBO sellers encounter questions and frustration as they attempt to market their home. The many tasks required to effectively sell a home can be daunting. This is especially true for customers with limited technological expertise. It is important to have additional help available should questions or problems arise during the selling process. Examine potential FSBO service’s customer service policies and availability. Be sure to select a company that has a policy that will coordinate with your needs and schedule.
Professional Website and Materials
It is unwise to select any FSBO service without first thoroughly examining their website and promotional materials. A professional looking website, free from grammar and spelling errors, indicates the company’s ability to effectively market your home. Find a service with an attractive website. If they include promotional materials in your package like signs and flyers, be sure that these also look professional. You are paying for every element included in a package and it is critical that these elements will be able to be used to attract potential buyers. Unprofessional materials and websites may actually repel the customers that you are trying to attract.
Many different FSBO services offer a variety of packages to meet individualized needs. Each package carries different benefits and can include a variety of valuable extras. These can include signs and flyers for marketing purposes, professional photography of the home to use in creating the listing, or guarantees which offer money-back if the home is unable to sell. These extras can be valuable tools and should be considered as various companies are weighed.
Since you are choosing to sell your home FSBO, cost savings are likely an important consideration. However, it is important to consider value in addition to cost. Determine the reasons behind each company’s pricing method. Some may be more expensive but worth the additional value, while others may cost less and in turn provide much less. Weigh cost and services provided to select a company that will provide the best value.
It is impossible to compare FSBO listing services by price alone. Website prominence and visibility play an important factor in determining package pricing. More prominent companies generally charge more than their lesser known competitors, for good reason. You are paying for every aspect of an FSBO listing service and website prominence is a key factor.
Making your Decision
While choosing to list a home „For Sale by Owner“ can save thousands of dollars, success is dependent on effective marketing and advertising. FSBO services can provide an effective and useful marketing element when selected wisely. A good FSBO service is worth an investment because it can help to make sure that your home actually sells.
By selecting a reputable company with a prominent website, you will be able to showcase your home to many potential buyers. Since every service is different, it is important to select the best service to increase the likelihood of selling the home. An ineffective FSBO service is a waste of money and time.
It is now doubt the real real estate market will slow down during the holiday season. This is good for realtors and real estate investors who have been working very hard to help clients buy and sell houses but not so good for buyers and sellers.
If you are in the market to buy a house, December and January can be a good time to pick up some great deals on a house because there are not many buyers. It can also cause an issue for home buyers because the number of available homes typically is lower during the holidays as home sellers don’t want to move during this time.
The cold weather also has an affect on the real estate market. The colder it is outside the less home buyers are out shopping for a great new home and the less number of open houses real estate agents hold. In months when the weather is warm the number of houses for sale increases and so does the number of sold homes each month.
Does this mean you should wait to sell your house until Spring? Well, if you can wait it might be a good idea too, but many home owners need to sell their house now. The truth is life happens and there are many reasons a home you expected to stay in for seven to ten years suddenly becomes a home that you can only stay in for two or three years.
Home owners who need to sell their house fast typically have one of the following reasons: foreclosure, job transfer, divorce, relocation, family illness, short sale, etc. There are many reasons home owners need to sell a home but if you are experiencing any of the above stated issues you are more likely to need to sell quick.
The problem with needing to sell a home fast in the current real estate market is many home owners do not have much equity so selling a house can be very difficult. If you owe more for your home mortgage than what your home is worth it can seem impossible to sell your home. The truth is you still have home selling options. You can have a professional realtor or investor complete a short sale, lease option your home until the market increase or you can rent your house until the market increases and sell then.
It is important that if you are wanting to sell a house you discuss all your options with a real estate professional. Real estate can be a tricky thing to handel especially when you have an emotional attachment to the home. Discussion all your options with someone who is an expert and does not have an emotional attachment can help ease the process of selling a home.